Chapter review on global marketing

Just as in domestic marketing "Government" "competition", "social" and other factors need to be accounted for, such is the case in international marketing.

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It must be noted that according to the "relationship" marketing school of thought, the so called "incontrollables" can be made more "controllable" by building relationships with the influences of these factors.

Pricing strategies are also strongly influenced by the nature and intensity of the competition in the various markets. The great drought of in Southern Africa, necessitated a large influx of foreign produce, especially yellow maize from the USA and South America.

All these forces make prescribing more challenging and increase the importance of tools that support decision-making by providing the right information at the right time.

Energy derived from plants could increasingly substitute for non-renewable fossil fuels. Payers are simultaneously getting more restrictive in formularies while reducing the prescribing autonomy of many physicians and physician assistants.

Examples of this are, the dhall industry using various types of pulsescooking oil industry using groundnuts, sun-flower and cotton seedsand the Malawi Iron and Steel Corporation MISCOR using scrap metals - although, as pointed out earlier on, the licensing of scrap metal exports was decontrolled.

Whilst the UK dominated, Kenya began supplying to other European markets. One such conceptual framework is given in figure 1. However, implementing a global strategy requires a great deal of coordination. These stages are reflected in figure 1. Thus, this stage is primarily concerned with the analysis of international markets.

An increasing number of countries require that certain major investments be subject to an environmental impact assessment.

The controlling and direction of import and export trade is done for political considerations c. This involves a close look at all the necessary environmental factors. Additionally, a foreign product often can command a higher price simply because consumers around the world expect foreign items to cost more.

Many global opportunities have arisen because of the clustering of market opportunities worldwide. A reduced tariff rate applied to imports from certain countries.

When planning to do global marketing, a number of "environmental" factors have to be considered but generally one is looking for "unifying" or "differentiating" influences which will dictate a "standard or "adapted" planning approach.

An organisation's style may be defensive or prospective. When companies price their products very high in some countries but competitively in others, they engage in a gray market strategy.

To be successful audits have to have objectives, data, sources of data and a time span and reporting format. Strategy is the response of the organisation to the realities of shareholders and the business environment. The company needed to make the transition to aseptic packaging which would alleviate the need for chemical preservations and enhance unrefrigerated shelf life.

Statistics is defined as the collection, organization and interpretation of numerical data. In analysing behaviour one has not to generalise.

See appendix 13A for a detailed export control document with reference to Malawi. Product redesign and technological innovations leading to safer products, more efficient processes, and recycling of raw materials can also be promoted by a more effective, integrated use of economic incentives and disincentives, such as investment tax breaks, low-interest loans, depreciation allowances, pollution or waste charges, and non-compliance fees.

Kenya took advantage of: Audits have a wide focus, are independently carried out, are systematic and conducted periodically.

The policy question is how and by whom they will be paid, not whether. Success in Asia opens up the prospect of much bigger audiences, and these are audiences with considerable spending power as well as widespread internet access. The Boston Consulting group observed that as an organisation gains experience in production and marketing the greater the reduction in costs.

Many African countries have incentives like export retention schemes and revolving schemes to aid potential exporters. MARKETING ON THE INTERNET MARKETING ON THE INT ERNET 1 MARKETING ON THE INTERNET Marketing is a critical and complex business operation with the simple goal to.

Use this Principles of Marketing review course to get caught up in your marketing or business classes. Our short video lessons and quizzes can help. Chapter 7 Review Questions Global Marketing TERMS You are responsible for all vocabulary in Chapter 7 except: Globalization of production (Offshoring), General Agreement on Tariffs and Trade, International Monetary Fund, World Trade Organization, World Bank Group, Trade deficit, Trade surplus, Gross domestic product, Gross.

Internet World Stats. Internet World Stats is an International website that features up to date world Internet Usage, Population Statistics, Social Media Stats and Internet Market Research Data, for over individual countries and world regions.

Chapter 7 Review Questions Global Marketing TERMS You are responsible for all vocabulary in Chapter 7 except: Globalization of production (Offshoring), General Agreement on Tariffs and Trade, International Monetary Fund, World Trade Organization, World Bank Group, Trade deficit, Trade surplus, Gross domestic product, Gross national income, Purchasing power parity, Human development index.

The key to good organising, planning and controlling in global marketing is to create a flexible structure or framework which enables organisations to respond to relevant differences in the markets in which they operate, but, at the same time, delineates relationships clearly between parts.

Chapter review on global marketing
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